Danish founded cashmere
Our mission is to help you build a wardrobe that lasts for many years. That’s why our collections always feature classic and timeless pieces that can be worn year-round. With our new fall collection, ‘Country Glam,’ you can update your wardrobe with the most beautiful colours, cozy knits, and our iconic styles. This time, you’ll find a wide selection of cardigans, turtlenecks, chunky knits, and of course, our bestsellers in new colors.
About O’TAY
O’TAY is a Danish founded cashmere universe that was started in 2019 by Stephanie and Vivian Seedorff. The popular cashmere universe is created based on good core values, where quality, timeless design and feminine details are the focus.
By combining elements from a classic Scandinavian wardrobe with current trends, O’TAY offers a wide range of exclusive styles that can be used for any occasion.
The story of O’TAY starts in a small Danish town back in 2019, where Stephanie and her mother, Vivian, agree to realise their shared dream of creating a fashion universe with a focus on luxurious fashion for women of all ages. Mother and daughter’s shared passion for fashion started the adventure known today as O’TAY – a recognized and well-established brand offering ‘Affordable Luxury’ to the quality-conscious woman.
